A few weeks back, on Comedy Central’s The Colbert Report, I saw David Schwartz discuss The Living Room Candidate— a website that archives presidential campaign television commercials. The site has ads going back to 1952. They even have lesson plans in their ‘For Teachers’ section.
The site can provide a great history lesson. Many of the commercials showcase the issues that were on voters’ minds at the time. I think there are a lot of possibilities for this site’s use in the classroom.
Perhaps an assignment where students are asked to act as the candidate and make their own commercials could be created. That’s just one idea; I’m sure you have many more. If so, share them in the comments section below.