F is a passing grade for websites

The Nielsen Norman Group has conducted an eye tracking study that has shown that most users read in an F shaped pattern when visiting a website.

f_reading_pattern_eyetracking1.jpg

What should web designers learn from this study?

  • users won’t read your site thoroughly
  • the first two paragraphs are the most important
  • information-carrying words should start subheadings, bullet points and paragraphs

Read more about the study.

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